Mercedes-Benz AMG Flagship: Architectural Cladding & Illuminated Signage

Overview:

Pride Visual Solutions partnered with Groupe Park Avenue on the development of a flagship Mercedes-Benz and AMG dealership, providing a complete turnkey solution encompassing architectural cladding, architectural integration, engineering, signage design, manufacturing, installation, permitting, and project coordination.

Working closely with the client and project stakeholders from the early planning stages, Pride Visual Solutions engineered and integrated the signature illuminated AMG architectural feature while delivering all exterior branding elements. The completed facility stands as a landmark automotive destination, combining architectural excellence with premium brand execution that reflects the luxury, performance, and innovation synonymous with Mercedes-Benz and AMG.

Mercedes-Benz dealership illuminated at night

The Challenge:

Mercedes-Benz required a qualified partner to adapt its distinctive European AMG architectural identity for the North American market. The solution needed to preserve the brand's signature appearance while meeting local building codes, structural requirements, and regulatory standards.

Constraints: The project required extensive electrical and wiring integration to support the illuminated architectural features without compromising the clean, seamless AMG design. The design also had to satisfy Québec permitting requirements alongside Mercedes-Benz global brand standards.

Detail of the illuminated AMG lamella feature

Mercedes-Benz silver star and building signage

Mercedes-Benz exterior branding elements

Key Features:

Exterior Signage and Illuminated Architectural Features. Custom Fabrication, suited to fit precisely to the building.

Execution:

Timeline: 15 Weeks Substrate Completion, Field Measures, and Manufacturing.

Precise engineered drawings, accurate field measures, as well as excellent project management.

Results & Impact:

The completed frontage significantly increased the dealership's visibility and brand recognition in a prime Montréal location, particularly for the AMG line. Our share of AMG sales rose steadily from 17% in 2023 to 22% in 2025.

Completed Mercedes-Benz dealership frontage

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What Our Customers Say...

“When you’re pioneering something new, there are always challenges. I had supreme confidence that Pride would find the right solutions, and they did.”
Kubota / Kooy Brothers

“Having a partner that can support our retailers across Canada is critical. Pride has delivered that consistently for more than six years.”
Volvo Car Canada

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“Pride Visual Solutions has remained committed to providing a high level of customer service and attention to detail to the Wendy’s account that has not gone unnoticed. Their ability to produce high quality signage at competitive prices has made it easy to work with them.”
Wendy’s

“Pride Visual Solutions has proven to be an exceptional partner in the Scotiabank supply network. Their ability to handle complex custom sign projects has made them our preferred vendor for such work.”
Scotiabank

“Pride Visual Solutions has impressed KIA with the very high level of commitment that they have regularly demonstrated. They have constantly assured the KIA team’s continued success and satisfaction in our rebranding program. We have found Pride to be very eager to solve any problem or challenge that is generated regardless of size, time constraints or complexity.”
KIA

Lighting the Way in Montréal, Canada