Kubota Dealership Signage & Illuminated Architectural Cube
Overview:
The client, Kubota, wanted to move beyond a traditional ACM cube and create a bold architectural feature that would command attention from a distance. The objective was to develop a highly visible, fully illuminated element that would strengthen the dealership’s exterior signage presence while extending seamlessly into the interior showroom.
The Challenge:
The primary challenge was designing an illuminated sign that appeared to pass directly through the building envelope. The feature needed to deliver a consistent visual impact from every viewing angle while maintaining a seamless connection between the exterior and interior portions of the structure.
The design had to accommodate the existing building construction, structural conditions, available materials, and interior showroom environment.
Careful consideration was also required to ensure proper weather protection, structural support, electrical integration, and consistent illumination across both the indoor and outdoor sections.
The Solution:
Pride Visual Solutions engineered and manufactured a custom, fully illuminated architectural cube designed to extend through the building façade. Constructed with a precision-fabricated aluminum frame and custom-coloured Lexan panels, the feature provides bright, uniform illumination and a consistent appearance from all angles, both inside and outside the dealership.
Key features: Custom-coloured Lexan panels, precision aluminum framing, integrated backlit illumination, and seamless interior-to-exterior architectural integration.
Execution:
Installation required detailed coordination to minimize disruption within the active showroom. Due to customer traffic and seasonal business demands, much of the work was scheduled outside regular operating hours. Careful planning and communication allowed the installation to proceed safely and efficiently while keeping the dealership operational.
Results & Impact:
The completed cube created a distinctive landmark feature that is highly visible from Highway 401 and significantly strengthens the dealership's presence. Its scale, illumination, and unique architectural integration have generated a strong visual impact, with both the client and corporate teams expressing exceptional satisfaction with the final result.
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